adidas’ New FUTURECRAFT.LOOP Running Shoe Is 100% Recyclable

Amidst upcoming Nike and Air Jordan releases 2019, adidas and Parley for the Oceans have designed a 100% recyclable performance running shoe. For a while now, adidas has been working with Parley for the Oceans to minimize plastic waste in the oceans. Back in 2015, they introduced the world’s shoe having uppers completely made up of recycled ocean gillnets and plastic. 50 pairs of concept and each pair could only be acquired via participation in an Instagram-based competition. In 2019, adidas is aiming to use Ocean Plastic in the production of “11 million pairs of shoes” and by 2024, they will be using “only recycled polyester” in all products.The FUTURECRAFT.LOOP, adidas’ new performance running shoe, is their next step towards sustainability because it truly is 100% recyclable. It is a fact that shoes do eventually get thrown away at some point or another, for whatever reason. They usually end up in either incinerators or landfills polluting the air with carbon, or in the form of plastic waste in oceans. With the FUTURECRAFT.LOOP, adidas is taking responsibility for the “entire life” of their product. Despite being a high-performance running shoe, the FUTURECRAFT.LOOP will not have to be thrown away. Hence, its name is a reference to the “ci...