The Air Jordan 1 “Not For Resale” Joins 2018’s Holiday Season Releases

One of Jordan Brand's Holiday Season collection of Air Jordan releases 2018 will include a "Not For Resale" colorway. With this year’s Air Jordan 1 “Not For Resale” colorways, Jordan Brand seems to be sending a message to sneaker resellers. The fact remains though, profiteers have purchasing and reselling Air Jordan pairs on the secondary market at outrageous prices for as long as sneakerheads have been collecting. Jordan Brand may not be particularly fond of this practice, but they cannot really do anything about it. Apart from perhaps designing colorways like this upcoming Air Jordan 1 “Not For Sale” that officially hits the shelves next month.Understanding The Secondary Resale Market Of Air Jordan SneakersOf course, the general idea behind reselling a highly coveted Air Jordan colorway once it is no longer available at retailers is to earn a considerable profit. At the same time though, it is not always easy cop an Air Jordan colorway within its release period. Hence, for collectors willing to pay a higher price for such sneakers, it may seem that the secondary market is offering a valuable service. Nonetheless, Jordan Brand did attempt to thwart sneaker resellers through their “Remastered” program back in 2016. The program did actually succee...